Kim Kardashian has once again shown her charitable side by helping a new charity organization launch a campaign. The campaign is entitled “Kiss Away Poverty” and uses the sales of lip gloss to help raise money for the battle against poverty.

The campaign was organized by the Seven Bar Foundation in collaboration with Fusion Beauty. For every stick of Fusion Beauty lip gloss sold, $1 is raised for charity! What a great idea..

Kardashian talked about why she was involved: “They give back, and me being an entrepreneur and trying to give beauty and fashion tips all over the place, I feel like it’s an even greater thing to help women get on their feet and to help women get out of poverty and get good jobs and get their lives together. So I just think it’s the perfect fit,”

Good on you Kim!

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